Back to Case Studies
Hospitality & F&BBrand StrategyDigital MarketingCommunity & Ecosystem
Coffee Circus Brand & Content
Coffee Circus
Comprehensive brand development and content strategy for Malta’s beloved specialty coffee roaster — including product photography, social media content, influencer partnerships, and community-driven marketing.
The Challenge
Coffee Circus had built a loyal local following through their Valletta café but struggled to translate that in-person warmth into a digital presence. Their product photography was inconsistent, their social channels lacked a cohesive voice, and they weren’t reaching the tourist and expat audiences that could drive growth.
Our Solution
We developed a cohesive brand content strategy that captured Coffee Circus’s distinctive character. This included professional product and lifestyle photography, a social media content calendar, influencer partnerships with local food and lifestyle creators, and community-driven campaigns that celebrated their Maltese roasting heritage.
Results
Cohesive visual identity across all digital channels
Professional product photography driving social engagement
Influencer partnerships extending reach to new audiences
Community content strategy reinforcing local brand loyalty
“They captured the soul of Coffee Circus digitally. Our social engagement went through the roof, and tourists started finding us before they even landed in Malta.”
Coffee Circus
Founder